Advertising Rates


Program Books

Advertising Rates

To Place Ad: Contact our Advertising Sales Coordinator at adsales [at] vcon [dot] ca. Once the ad is received, you will be sent an invoice to be paid within 30 days.

To Trade Ads: If you are running a fannish convention or genre event and wish to place an ad in our program book in exchange for an ad for VCON or another WCSFA event in your program book, contact the Advertising Sales Coordinator at the above address to discuss the options.

Black & White: (Interior pages)

  • $100 – Full Page
  • $75    – Half Page
  • $50    – Quarter Page
  • $25    – Business Card

Colour: Inside Covers & 4 mid-section interior pages

  • $200 – Full Page Interior †
  • $150 – Half Page Interior †
  • $100 – Quarter Page Interior †
  • $50   – Business Card Interior †
  • $300 – Full Page Inside Cover
  • $200 – Half Page Inside Cover
  • $400 – Full Page Outside Back Cover
  • $300 – Half Page Outside Back Cover

† “Interior colour ads” are included in a single sheet folded over in the middle of the program book to provide four full pages of colour printing.

Ad Payment

For payment, we accept the following Credit Cards: VISA, MasterCard, and Amex. We can also make arrangements to accept payment by PayPal and will accept cheques, made out to WCSFA/VCON, sent by standard mail.  Payment must be received by SEP 15, 2018 or your ad will not be included in the program book.

As postal mail is slow and sometimes fickle, we recommend paying the invoice by Credit Card or arranging to pay by PayPal. However, if you choose to mail a cheque, please send it to the following address along with a note that includes your name, contact info (email, phone, address) and details of the advertisement size(s) you are purchasing:

ATTN: VCON Advertising Sales
Box 78069, Grandview RPO,
Vancouver, BC, V5N 5W1

Add Submissions

Please submit digital ad copy to adsales [at] vcon [dot] ca by SEPT 15, 2018
We cannot guarantee artwork submitted after this date will be included in the publication.

The Program Book has pages of 8.5 inches horizontally by 11 inches vertically (8.5″ x 11″; standard US Letter size in portrait orientation). If you wish to turn your ad by 90 degrees with respect to the page, feel free, but for less than a full page, it may look weird. For your convenience, we do some math here.

  • Full page: 8.5” wide, 11” high
  • Half page (tall): 4.25” wide, 11” high
  • Half page (wide): 8.5” wide, 5.5” high
  • Quarter page (tall): 4.25” wide, 5.5” high
  • Business card: 3” wide, 2” high

Acceptable file formats:

  • PDF
  • PNG
  • TIFF
  • BMP
  • GIF †
  • JPEG †

† We advise caution with choosing GIF or JPEG. These file formats are optimized for photos, and non-photo elements—text, logos, artwork—especially those with solid blocks of colour, often do not look crisp once printed.

We recommend using at least 300 dots-per-inch. 300 dpi is an excellent rule-of-thumb minimum for good-looking print. More is fine. Less will be accepted, but your ad may end up looking blocky.

You have the full dimensions/pixels of your ad space to use, but you may wish to include an eighth-inch (0.125″ or 38 pixels at 300 dpi) margin clearance as part of your layout so that your ad does not bump right up against other ads or surrounding content. Also be aware that the content may shift by about a mm with respect to the edge of the page during printing, so if your ad runs right to the edge of the page, we do not accept blame cut off lines or text. (Experienced layout people will know how to circumvent this issue.)

If you are purchasing a black and white space, please send your copy in black and white or greyscale. Only send colour copy if you are purchasing colour space. We do not offer graphic design or proofing services. Whatever you send us, we print as is.

Registration Swag Bags

There is a $10 fee per unique insert to have an advertising flyer or other small item included in our registration swag bags. Payment must be received by Sept 21, 2018, to ensure your items will be placed in the swag bags.

Your payment options are:

  • A cheque, made out to “VCON/WCSFA”, with your package.
  • Credit Card (MC, Visa, Amex) or PayPal – email adsales [at] vcon [dot] ca (prior to shipping) to set this up.

Deliver or mail 600 copies of the item to the following address.

ATTN: Jenni Merrifield (VCON Advertising)
LMI Technologies
9200 Glenlyon Parkway
Burnaby, BC  V5J 5J8

You may also drop items off at the same address in person on weekdays during business hours.

Your items must be received by September 21, 2018